Kendall BMW

Kendall Auto Group is 116W's largest client with approximately 50 locations throughout the Northwest and Alaska. Each month the dealerships roll out their incentives and I create storyboards for tv spots, web banners, email blasts, Pandora ads, and KBB/ Cars.com ads.

 

Some of the Kendall dealerships adhere to the manufacturers's brand standards. ex. BMW Mercedes, Porsche. On the left are two Cars.com ads for Bend BMW. The BMW logo, typeface, and CTA are built to BMW brand standards and must pass BMW Co-op before they meet the public eye.