Kendall Alaska Ford has Truck Month twice a year. Shown is a Storyboard for a 30 second commercial spot, the 30 second commercial spot itself. First, a script is formulated and produced and then I create the storyboard, art direction and assets to match the script. We then have a production company create the 30 second spot. If the manufacturer has an art direction sometimes I will mimic that if there are no graphics provided.
Below are a web banner and email blast sample built to match.